Rebranding a strategic
Novo Nordisk business unit

For 37 years, Novo Nordisk Pharmatech was an independent company known as FeF Chemicals. The business was acquired by Novo Nordisk in 1986 and over the years that followed FeF Chemicals quickly evolved into a pharmaceutical specialist.

Management decided that the business would have further potential under the strength of the Novo Nordisk group name. As a result, a major rebranding project was initiated with CBC to develop a new identity and creative platform for internal and external channels.

Key deliverables
  • Customer insights
  • Value proposition development
  • Brand communications concepts
  • Corporate design guides
  • Internal communications
  • Web design and development
  • Exhibition stands
  • Advertising and email
  • Sales literature and presentations

“The new brand has helped us to own the market position we desired, achieve significant revenue and profit growth, and attract top talent to the organisation.”

Rasmus Hother le Fevre
Managing Director, Novo Nordisk Pharmatech

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Let’s get in touch

If this is the approach and results you’re looking for to help drive your business, let’s talk.
RALPH KRØYER

Tel. +45 35 25 01 60
rk@cbc.dk

RALPH KRØYER