Raising a corporate profile

As the world’s largest independent aerospace parts distributor, Satair supplies more than 50,000 parts to aircraft operators and manufacturers. Facing fierce competition and having acquired a number of new companies, Satair turned to CBC to help unify the business under a single brand.

As the world’s largest independent aerospace parts distributor, Satair supplies more than 50,000 parts to aircraft operators and manufacturers.

Like many B2B multinationals, Satair starting facing fierce competition from cheaper rivals and greater demand for added value from customers. Having acquired a number of new companies, it was also time to unify Satair under a single brand. The company realised that external expertise was crucial for its business to soar in the long term, which is why it turned to CBC.

CBC Satair Award
Key deliverables
  • Customer insights
  • Value proposition development
  • Creative concepts
  • Corporate visual identity
  • Corporate and product branding
  • Lead generation
  • Nurturing activities
  • Internal communications
  • Exhibition stands
  • Print ads and direct mails
  • Annual reports
  • Sales literature and presentations

“We needed to send a strong signal to the market explaining the value Satair adds over and above simply delivering parts.”

John Stær
CEO, Satair

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Let’s get in touch

If this is the approach and results you’re looking for to help drive your business, let’s talk.
RALPH KRØYER

Tel. +45 35 25 01 60
rk@cbc.dk

RALPH KRØYER