As the world’s largest independent aerospace parts distributor, Satair supplies more than 50,000 parts to aircraft operators and manufacturers. Like many B2B multinationals, Satair started facing fierce competition from cheaper rivals and greater demand for added value from customers. Having acquired a number of new companies, it was also time to unify Satair under a single brand. Satair turned to CBC to help make the brand soar. 



Key deliverables

  • Customer insights
  • Value proposition development
  • Creative concepts
  • Corporate visual identity
  • Corporate and product branding
  • Lead generation
  • Nurturing activities
  • Internal communications
  • Exhibition stands
  • Print ads and direct mails
  • Annual reports
  • Sales literature and presentations

“We needed to send a strong signal to the market explaining the value Satair adds over and above simply delivering parts.”

John Stær
CEO, Satair

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