Summary

For Svitzer, the world’s largest towage operator and part of the Maersk Group, safety is top priority.

The company has been partnering with CBC for several years to raise internal awareness about safety and create a positive behavioural change to reduce incidents and injuries.

Awards

CBC_Danfoss_Award_logo_5

CBC_Svitzer_Safety_Campaigns_Award_logo_2

 

 


Key deliverables

  • Internal communications
  • App – gamification
  • Landing pages and microsites
  • Internal magazine
  • Films and animations

CBC created a fictional character, Duke Shaper, to help deliver the key messages of the initiative. One way to bring the character to life and to maximise engagement was by creating a game that could be played on mobile devices.

CBC Svitzer Safety Campaigns App

The centrepiece of the initiative was a brief video animation, which was shown worldwide on Safety Day
and also posted on the corporate website and Facebook page.

Brochures and posters were also used to support key campaign messages and drive awareness.

CBC Svitzer posters

The 2015 campaign used a web-based Safety Counter to provide an immediate way for the organisation to track Svitzer’s safety performance.

CBC Svitzer Safety Campaigns Safety counter

The 2016 campaign introduced a board game to create a stronger link between the procedures in Svitzer’s new safety management system and real life.

CBC case Svitzer Safety Campaigns Game
CBC Case Svitzer

“Creating a global safety culture is no small endeavour. CBC’s visually compelling universe and creative use of print and digital media continues to attract employee engagement.”

Jens Viby Mogensen
Head of Branding & Marketing, Svitzer

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