Changing internal behaviour to boost safety

For Svitzer, the world’s largest towage operator and part of the Maersk Group, safety is top priority.

The company has been partnering with CBC for several years to raise internal awareness about safety and create a positive behavioural change to reduce incidents and injuries.

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Key deliverables
  • Internal communications
  • App – Gamification
  • Landing pages and microsites
  • Internal magazine
  • Films and animations

The centrepiece of the initiative was a brief video animation, which was shown worldwide on Safety Day and also posted on the corporate website and Facebook page.

Brochures and posters were also used to support key campaign messages and drive awareness.

“Creating a global safety culture is no small endeavour. CBC’s visually compelling universe and creative use of print and digital media continues to attract employee engagement.”

Jens Viby Mogensen
Head of Branding & Marketing, Svitzer

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