The Trade Council of Denmark helps exporters to establish commercial activities all over the world. Even though it had achieved an awareness of over 70%, the body knew it would benefit even further from a fresh campaign to combat flagging interest.

CBC developed an award-winning communications platform to help develop awareness and – importantly – preference, as a key performance metric. This was designed to improve the perception of the Trade Council, which was seen as static and lacking in commercial experience.



Key deliverables

  • Brand positioning
  • Creative concepts
  • Lead generation
  • Print ads and direct mail

“The creative idea developed by Cross-Border Communications is very strong and has been well received across the organisation. In terms of creativity, the campaign is exceptionally good and gets our message across in a highly original way.”

Eva Egesborg Hansen
Head of Department, Public Diplomacy and Communications
Ministry of Foreign Affairs, Denmark

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