Building awareness and preference

The Trade Council of Denmark helps exporters to establish commercial activities all over the world. Even though it had having an awareness of over 70%, the body knew it would benefit even further from a fresh campaign to combat flagging interest.

CBC developed an award-winning communications platform to help develop awareness and – importantly – preference, as a key performance metric. This was designed to improve the perception of the trade council, which was seen as static and lacking in commercial experience.

CBC Trade council of Denmark Award
Key deliverables
  • Brand positioning
  • Creative concepts
  • Lead generation
  • Print ads and direct mails

“The creative idea developed by Cross-Border Communications is very strong and has been well received across the organisation. In terms of creativity. The campaign is exceptionally good and gets our message across in a highly original way.”

Eva Egesborg Hansen
Head of Department, Public Diplomacy and Communications
Ministry of Foreign Affairs, Denmark

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