The Trade Council of Denmark helps exporters to establish commercial activities all over the world. Even though it had achieved an awareness of over 70%, the body knew it would benefit even further from a fresh campaign to combat flagging interest.
CBC developed an award-winning communications platform to help develop awareness and – importantly – preference, as a key performance metric. This was designed to improve the perception of the Trade Council, which was seen as static and lacking in commercial experience.
Playing on the design of Denmark’s national flag, CBC was able to communicate that the Trade Council of Denmark is physically present on the ground in a huge number of locations around the world.
Airport billboards connected with exporters in their natural habitat – the departure lounge.
