Wrist Ship Supply, part of the Wrist Group, provides general ship supply services in ports worldwide.
Wrist is known across the global maritime industry as a leader in ship supplies. As the company continued to grow, it needed a more clearly defined corporate image and creative platform that would act as a foundation for internal and external communication activities for years to come.
Under the theme, Just Say When, and a strikingly original visual approach, Wrist was able to convey that customers could get as much of whatever they wanted, whenever and wherever they needed it.
CBC created a unique visual effect that gave the impression of a ship sailing on a sea of products typically needed by Wrist customers.
CBC also developed a new logo and brand identity that could carry the creative idea in a broad variety of formats.
Kim Weidemann
Managing Director
Wrist Ship Supply
