Defining a corporate image

Wrist Ship Supply, part of the Wrist Group, provides general ship supply services in ports worldwide.

Wrist is known across the global maritime industry as a leader in ship supplies. As the company continued to grow, it needed a more clearly defined corporate image and creative platform that would act as a foundation for internal and external communication activities for years to come.

CBC Wrist Just say when Award
Key deliverables
  • Market and customer insights
  • Brand positioning
  • Value proposition development
  • Creative concepts
  • Logo design and identity guide
  • Corporate branding
  • Awareness and demand creation
  • Lead generation
  • Nurturing activities
  • Internal communications
  • Web design
  • Print ads and direct mails

“The creative work behind the campaign developed by Cross-Border Communications was based very astutely on our market situation and plans for future growth. We feel that it sends exactly the right targeted message in a succinct and memorable way.”

Kim Weidemann
Managing Director
Wrist Ship Supply

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