Evolving consumer trends require food processing suppliers to create new products that meet changing dietary preferences and the demand for a wide variety of flavour profiles.
Staying profitable while meeting those demands is driving innovation in areas such as ingredient replacement, improved shelf-life, and more efficient production.
Stay agile in an evolving landscape
The combination of consumer demand and increased regulation is driving the move to eco-packaging and more transparent sourcing.
A shift to greener transport and improved traceability is transforming supply chain management, as is dealing with local demand, fluctuating commodity prices, natural hazards, and changing trade routes.
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Aasted
“CBC has been instrumental in helping Aasted sharpen our sustainability messaging. They worked closely with us to align our communicative framework with our values, then implemented across our new corporate responsibility report and online content with creativity, insight, and project management discipline. All against a tight schedule, and all with outstanding results.”
“CBC did a great job managing complex processes that demand strategic insight, creative implementation, and keeping many moving parts on track to meet demanding deadlines. QUPAQ was born to do great things, and I’m very confident that we are now well positioned to help our customers achieve even smarter automation and improved production efficiencies.”
Anette Juul Larsen,
Marketing and Communications Manager, QUPAQ
“CBC has the experience we were looking for. They are strong on strategy, easy to work with and price competitive. They are particularly good at transforming complex business-to-business problems into bright, creative solutions.”
Henrik Bertelsen,
International Marketing Manager, GEA
“With CBC’s strategic and creative input, Cabinplant enjoys a far stronger position in the food handling industry.
CBC’s team has helped us put together a uniquely dynamic approach to our digital marketing efforts, which has accelerated our pipeline with more qualified leads. We are looking forward to further growing our business, and our relationship, with CBC.”
“CBC has been able to identify the best ways to strengthen our marketing and ensure we are as relevant as possible. We now communicate a strong value proposition that clearly conveys how we can help to inspire and facilitate the development of successful food concepts, worldwide.”
All these challenges add up to a need for increased innovation across the industry. But as innovative as your business may be, you must continuously communicate the greater value you provide.
Sometimes this means shifting focus from what you provide to your customers, to what you enable your customers to provide for theirs.
Your challenges include:
Increasing sustainability (including food waste)
Positioning your brand as a thought leader
Conveying highly complex products in a simple and engaging way
Bringing a business and technical agenda together
Generating leads and penetrating complex buying centres
Breaking equipment and competitor loyalty
Your buying centres include:
Board and Business Management
Plant Management
Production Management
Process engineers
Product development
Marketing and sales
Procurement
Brands we’ve made more appetising
We support many leading businesses in the global process sector, giving us a deep understanding of the challenges, trends, regulations, and drivers. This means we never require a long onboarding process and know how to develop the most effective approach for your needs.
Practical tips, explanation, and insights for sales and marketing alignment, inbound marketing, and digital lead generation.
This is essential reading for any marketeer in the process industry looking to accelerate brand awareness, promote products or services, and grow international market share.
