If your aim is off by an inch, the results miss by a mile. A solid, well-thought-through strategy can never be underestimated. Know your market. Differentiate your messaging. Leverage our vast experience across B2B to ask the right questions and understand what approach works best at different points in the buying process. It needn’t be long or complex, but it has to be right.

  • Market and customer insights
  • Brand positioning
  • Brand architecture and alignment
  • Vision, mission and values
  • Customer journey mapping
  • Value proposition development
  • Marketing communications plans


Global or regional. Internal or external. Large or small. We help customers develop integrated campaigns that are founded upon thousands of successful projects for customers worldwide. From launching products to influencing perceptions, we’ll support you across the full campaign lifecycle to create demand, foster engagement and build the most valuable asset of all: trust.

  • Corporate and product branding
  • Awareness and demand creation
  • Lead generation and nurturing activities
  • Sales and distributor support
  • Thought-leadership
  • Content marketing
  • Product launches
  • Aftermarket campaigns
  • Customer loyalty
  • Internal culture and communications
  • Employer branding


B2B involves people. Not just products. And people love a great idea. It makes us feel understood, connected and acceptive. At CBC we’ve been doing creative for decades in ways that resonate emotionally and register commercially. And our long customer relationships and industry awards are testament to how well we can work with you to anchor your proposition in the minds of your audience.

  • Creative communications concepts
  • Visual identity and graphic design
  • Brand naming and logo development
  • Corporate design guides
  • Infographics


Digital isn’t an island. It’s an integrated part of your branding and marketing mix. To maximise impact, you need to consider how well your platforms support the full customer journey. Because one thing’s for sure: if you aren’t where decision-makers are searching for information, someone else will be. We’ve been developing powerful, creative digital assets for over 20 years. So plug us in.

  • Inbound and marketing automation
  • Website design and development
  • Landing pages and microsites
  • Social media content and promotion
  • Films, animations and video
  • Apps
  • Search engine marketing
  • Newsletters, e-mails and blogs


Crucial parts of the B2B sales process still take place off the grid. Here it’s not just about ensuring your materials convey the message you want and the quality they expect. It’s about supporting your global sales teams and distribution channels with an effective toolbox that facilitates every sales encounter and influences the decision-making process.

  • Exhibition stands
  • Print ads and direct mails
  • Press releases
  • Sales literature and presentations
  • Customer magazines
  • Annual reports

“Creating a global safety culture is no small endeavour. CBC’s visually compelling universe and creative use of print and digital media continues to attract employee engagement.”

Jens Viby Mogensen
Head of Branding & Marketing, Svitzer