CBC builds borderless B2B brands, with a proven approach to generating measurable results.

After 40 years of supporting leading businesses across multiple industries, we know what it takes to move international B2B brands forward. Our deep sector insight means we hit the ground running without a long engagement process, and our lean, insight-driven methodology has been refined over countless projects to deliver specific outcomes.
  

Brand development

BUILDING THE FOUNDATIONS FOR YOUR B2B BRAND STRATEGY

CBC helps you define the cornerstones of your global B2B brand: a solid brand position and clear value proposition; a strong visual identity; and the Big Idea that makes you relevant and compelling. Our brand communications platforms, built on 40 years of B2B sector expertise, deliver strategic insight, razor-sharp copywriting, and world-class design.

With our solid business and sales process understanding, we’ll help you to ask the right questions for developing a strong strategic position, and to understand what approach will work best for your audiences at crucial stages in their buying process.

Our approach gives you a robust platform from which to develop powerful branding and marketing activities across multiple channels, in a way that resonates and engages most effectively.

 Brand development
YOU NEED THIS WHEN IT'S TIME TO:
  • Refresh or rebrand your company
  • Clarify your brand hierarchy
  • Launch a corporate restructure initiative
  • Update your digital brand experience
  • Create a more relevant and consistent identity
  • Improve your value proposition clarity
  • Align your brand after a merger or acquisition
  • Communicate more customer-centric messages

Marketing activation

TACTICAL CAMPAIGNS THAT BRING YOUR BRAND TO LIFE

CBC is an international team of dedicated B2B experts who get the complexities of your business and will develop tactical campaigns tailored for your markets and KPIs. Whether you need greater brand awareness, stronger product marketing, or tighter internal alignment, we help you connect with audiences and increase your marketing ROI.

We can help you to navigate and overcome your B2B marketing and sales challenges. After countless projects with leading businesses across virtually every B2B industry, we have refined a digital and offline campaign development process that delivers results.

Coupled with award-winning creativity, this gives you a complete tactical marketing package, aligned with your brand strategy, that supports your wider ambitions, fuels your inbound activities, and builds the most important asset of all: trust.

 Marketing activation
YOU NEED THIS WHEN IT'S TIME TO:
  • Increase brand awareness
  • Launch a new product or service
  • Reach more customers online
  • Gain greater return from your marketing ROI
  • Enter a new segment, market, or continent
  • Secure internal stakeholder buy-in
  • Attract new talent through employer branding

Digital engagement

ONGOING ACTIVITIES THAT DRIVE INBOUND RESULTS

CBC enables you to drive digital lead generation with high-value content via ABM and marketing automation programmes that deliver the right message, in the right format, at the most influential moment in the buying journey. Our engagement activities are tailored for your business to create both qualitative and quantitative inbound results.

Whether it is to a broad B2B audience or a targeted account-based activity, we will help you to create a measurable engagement strategy aligned with your automation process and sales organisation. Our native English copywriters are experts in developing quality content that accelerates conversion in your pipeline across all relevant channels.

We also know how important it is for you to get the most return from your marketing spend, which is why our digital engagement activities use precise tactics and proven tools that drive commercial growth.

 Digital engagement
YOU NEED THIS WHEN IT'S TIME TO:
  • Generate more (and more qualified) new business leads
  • Create better quality content to fuel your inbound programme
  • Find new ways to engage prospects following Covid-19
  • Give your sales teams marketing automation support
  • Drive and convert high-quality online traffic
  • Make your sales activities more effective
  • Optimise your online sales experience

“Creating a global safety culture is no small endeavour. CBC’s visually compelling universe and creative use of print and digital media continues to attract employee engagement.”

Jens Viby Mogensen
Head of Branding & Marketing, Svitzer

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