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Strategy

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If your aim is off by an inch, the results miss by a mile. A solid, well-thought-through strategy can never be underestimated. Know your market. Differentiate your messaging. Leverage our vast experience across B2B to ask the right questions and understand what approach works best at different points in the buying process. It needn’t be long or complex, but it has to be right.

  • Brand positioning
  • Brand architecture
  • Brand design & identity
  • Go-to-market planning
  • Customer journey mapping
  • Value propositions & personas
  • Market & customer insights
  • Thought leadership

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Activation

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Global or regional. Internal or external. Large or small. We help customers develop integrated campaigns that are founded upon thousands of successful projects for customers worldwide. From launching products to influencing perceptions, we’ll support you across the full campaign lifecycle to create demand, foster engagement and build the most valuable asset of all: trust.

  • Branding campaigns
  • Product launches
  • Segment campaigns
  • Inbound lead generation
  • Content marketing
  • Sales and distributor support
  • Aftermarket campaigns
  • Employer branding

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Assets

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B2B involves people. Not just products. And people love a great idea. It makes us feel understood, connected and acceptive. At CBC we’ve been doing creative for decades in ways that resonate emotionally and register commercially. And our long customer relationships and industry awards are testament to how well we can work with you to anchor your proposition in the minds of your audience.

  • Websites and landing pages
  • SoMe content and promotion
  • Films, animations and video
  • Newsletters, emails and blogs
  • Ads and banner ads
  • Sales literature, magazines
  • Event and exhibition design
  • Direct mails and emails

 

 

“Creating a global safety culture is no small endeavour. CBC’s visually compelling universe and creative use of print and digital media continues to attract employee engagement.”

Jens Viby Mogensen
Head of Branding & Marketing, Svitzer

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