Consolidating a brand for a stronger market position

After a series of acquisitions and mergers, the business consisted of four individually strong brands. But the brand architecture was causing confusion in the market and internally.

To support their ambitious growth targets, Amphenol Procom needed a new brand identity to unite the organisation internally and help differentiate the business in the market.

Using insights from our research and brand workshops, we helped Amphenol Procom define a new vision/mission and name. We developed a new brand identity and creative communications concept with powerful messaging and visuals that clarified the company’s value proposition. The overall value proposition was condensed into the ‘Connect with confidence’ strapline, which resonates with Amphenol Procom’s customers, end-users and employees alike.

CBC acted as a strategic advisor and integrated marketing resource at every stage. We activated the new corporate visual identity across print and online and consulted on the internal and external implementation.