Generating leads with B2B thought leadership

Customer demands are constantly shifting, and organisations must scan their markets and understand the future trends influencing their business environment. Senior management saw Brüel & Kjær’s 75th anniversary as an opportunity to look ahead and position the brand at the forefront of progress. Together with Copenhagen Institute for Futures Studies, the Beyond Tomorrow project was born: an ambitious vision study that presents realistic business scenarios for product development towards 2030.

The project needed a communications partner and platform that would give the project the strong identity, structure and clarity needed to open doors at management level and engage audiences with value-adding content.

We designed the “Beyond Tomorrow” concept and graphic identity to build awareness with high-level decision-makers. Providing integrated marketing support at every stage, we helped Brüel & Kjær successfully engage this target audience across key communications channels, creating presentations, reports, articles, print ads, event materials, social media posts, animations, and more.

We also structured and created a sales kit to help the sales team present the project’s insights and work with customers to integrate the findings into their strategic planning.