Brüel & Kjær wanted to position their next-generation product as the new standard for audio testing. Supported by our creative campaign, the product launch sold 400% of the initial target in just 12 months.
About Brüel & Kjær
Brüel & Kjær is known worldwide as a leading provider of solutions for measuring and managing the quality of sound and vibration. They are the market leader in Head and Torso Simulators (HATS) – manikins with built-in ear and mouth simulators that provide a realistic reproduction of the acoustic properties of an average adult human head and torso.