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Case

Brüel & Kjær

Building a brand that resonates

Summary

Brüel & Kjær is a world leader within the sound and vibration industry. Its equipment and expertise have been involved in the development of many category-defining products, from supercars to satellites.

However, over time the market perceived the company as purely a product provider, when it offers far more in terms of end-to-end solutions.

A complete rebranding project was required to reposition Brüel & Kjær for the future.

“This platform was the catalyst we needed to activate our business strategy and unite our workforce.”

Camilla Travis,
Strategic Brand & Communications Manager

Key deliverables

Brand positioning
Brand communications concept
Awareness and demand creation
Content marketing
Internal communications
Print ads and direct mails
Sales literature and presentations
Value proposition development
Logo design and identity guide
Lead generation
Nurturing activities
Product launches
Films and animations
Customer magazines

CBC developed a new brand identity that rejuvenated the company’s flagging image.

Brüel & Kjær | Under a new creative platform, we created a series of corporate ads, a corporate brochure and a design system for corporate, segment, and technical literature | CBC

CBC was also responsible for the content and design of Brüel & Kjær’s newsletter – a high-profile magazine with trending topics.

Building a brand

that resonates

Building
a brand
that resonates

Brüel & Kjær is a name that echoes throughout the global sound and vibration industry. However, over time the market perceived the company purely as a product provider when, in fact, it offers far more in terms of complete, end-to-end solutions.

Furthermore, with a diminishing difference between its technology and its competitors’, Brüel & Kjær had to make a significant change to stay front-of-mind in an increasingly competitive market.

CBC was brought in for a complete rebranding project to reposition Brüel & Kjær for the future.

Learn more about:

Rebranding your company
Repositioning for future growth
Creating a new brand communications concept and identity

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Brüel & Kjær

Building a brand that resonates

Key deliverables

Cobham

Schilling Publishing

Ticra