Cabinplant wanted to strengthen its position in the food processing industry and to leverage content marketing to drive lead generation. CBC created a digital lead generation programme with high-impact assets that produced over 200 MQLs during the campaign. In addition, CBC also delivered a dynamic content strategy that would enable Cabinplant to build on these results by targeting additional verticals.
For over 50 years, Cabinplant has created tailor-made processing and weighing/packing solutions for the food industry. Over that time, it has become an industry leader, providing its clients with market-leading technology as well as strategic support and practical guidance.