All work
Case

Danfoss

Creating demand with content marketing

Summary

Danfoss is a world leader in the supply of components and systems for district energy networks.

While district energy is popular in Danfoss’ native Denmark, it is relatively unknown in many parts of the world. Having worked with us on many other projects beforehand, Danfoss turned to CBC to help unlock untapped potential by putting district energy on the radar at an EU and global level.

Awards
Danfoss | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Danfoss | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency

Key deliverables

  • Campaign strategy and concept
  • Value proposition development
  • Marketing communications plans
  • Lead generation and nurturing
  • Print ads and direct mails
  • Social media content and promotion
  • Content marketing
  • Landing pages and microsites
  • Animations and video
Thought leadership newsletter | Danfoss | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Thought leadership newsletter | Danfoss | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency

A centrepiece thought-leadership newsletter was developed to initiate stakeholder engagement. The content was repurposed afterwards for use in blogs, magazines, social media and presentations.

Danfoss | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Danfoss | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
content marketing campaign | Danfoss | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
content marketing campaign | Danfoss | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency

Through an innovative content marketing campaign, CBC associated Danfoss and district energy to a wider sustainable cities movement, presenting it as an essential component in sustainable development.

Danfoss | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Danfoss | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
“Ecopolis was a revolution for Danfoss. In a company of 23,000, our CEO doesn’t use his time looking at brochures. So it tells you something that he singled out Ecopolis as one of the best communication initiatives the company has ever taken.”
Thomas Heide Jorgensen,
Marketing manager
Opening new markets
with thought leadership
Opening new
markets with
thought
leadership

Danfoss is a world leader in the supply of components and systems for district energy (DE) networks. While DE is extremely popular in Danfoss’ native Denmark, it is virtually unknown in many other parts of the world.

Slowing growth at home and huge potential abroad was the stimulus for Danfoss to recruit CBC for an ambitious long-term strategy to bring district energy to the world.

Learn more about:

  • Accessing important stakeholders through thought leadership
  • Repositioning for future growth
  • Developing a solid content strategy
Download
CBC work, award winning Danfoss Ecopolis case for best use of content | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
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