After implementing a new strategy and go-to-market plan with a strong ambition to accelerate sales, DESMI had built a new company structure with focus on a new verticals’ setup. The company realized it was time to update its brand to support the new strategy and direction. Part of the task was setting a clear sense of direction for both internal and external marketing and communications.
CBC conducted extensive research through internal interviews and workshops. This, along with an external customer survey, led to the development of a new corporate brand platform that enables DESMI to focus more on customer value and a higher purpose. The company is now clearly positioned and differentiated against the competition, and employees are more engaged and prouder to represent the company. And it was all achieved while respecting the company’s 190-plus years’ history.
About DESMI
For almost two centuries, DESMI has pioneered the development and optimization of critical flow processes for core applications in a range of industries. Today’s shifting market dynamics, geopolitical events, and climate change are creating challenges that force us to rethink how we live our lives and run our businesses. DESMI is developing the next generation flow solutions to help companies navigate these very challenges.