All work
Case

GAC

A brand on the move

Summary

Since 1956, GAC has grown to become one of the largest integrated providers of shipping, logistics, and marine-related services.

A marketing platform was needed to communicate a new business strategy under the theme ‘get closer to the customer’. The focus was to strengthen the brand with key stakeholders by highlighting how GAC functions as an integral part of a customer’s business.

“CBC delivered a robust campaign that elevated GAC’s reputation to a dynamic global force in shipping and logistics.”
William Hill,
Executive Group President
GAC | A brand on the move | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
GAC | A brand on the move | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency

Key deliverables

  • Brand communications concept
  • Awareness and demand creation
  • Sales and distributor support
  • Films and animations
  • Sales literature and presentations
  • Logo design and identity guide
  • Lead generation
  • Nurturing activities
  • Internal communications
  • Print ads and direct mails

This theme was formulated in the concept ‘Delivering your strategy’. Rather than focusing on GAC’s own services, the approach took the customer’s commercial goal as its starting point. A corporate film was an ideal way to convey GAC’s proposition.

GAC | A brand on the move |Visually, the concept used distinctive graphics that combine business charts with 3D representations to highlight core services and sectors | CBC
GAC | A brand on the move |Visually, the concept used distinctive graphics that combine business charts with 3D representations to highlight core services and sectors | CBC

Visually, the concept used distinctive graphics that combine business charts with 3D representations to highlight core services and sectors.

GAC | A brand on the move |Visually, the concept used distinctive graphics that combine business charts with 3D representations to highlight core services and sectors | CBC
GAC | A brand on the move |Visually, the concept used distinctive graphics that combine business charts with 3D representations to highlight core services and sectors | CBC
A brand on
the move
A brand
on the move

GAC is one of the largest integrated providers of shipping, logistics and marine, operating 300 offices in more than 40 countries.

To sustain momentum and growth, senior management wanted to communicate how GAC functions as an integral part of its customers’ businesses – at both a strategic and an operational level.

To achieve this, CBC developed an entirely new brand communications platform and graphical identity.

Learn more about:

  • How to build a global B2B brand
  • Ensuring brand consistency across borders
  • Aligning internal culture behind a brand
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CBC work, GAC case | CBC | Cross-Border Communications | Leading international B2B branding and marketing agencyagency
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