All work

Case

GAC

A brand on the move

Summary

Since 1956, GAC has grown to become one of the largest integrated providers of shipping, logistics, and marine-related services.

A marketing platform was needed to communicate a new business strategy under the theme ‘get closer to the customer’. The focus was to strengthen the brand with key stakeholders by highlighting how GAC functions as an integral part of a customer’s business.

Key deliverables

Brand communications concept
Awareness and demand creation
Sales and distributor support
Films and animations
Sales literature and presentations
Logo design and identity guide
Lead generation
Nurturing activities
Internal communications
Print ads and direct mails

This theme was formulated in the concept ‘Delivering your strategy’. Rather than focusing on GAC’s own services, the approach took the customer’s commercial goal as its starting point. A corporate film was an ideal way to convey GAC’s proposition.

“CBC delivered a robust campaign that elevated GAC’s reputation to a dynamic global force in shipping and logistics.”

William Hill,
Executive Group President

A brand on

the move

A brand

on the move

GAC is one of the largest integrated providers of shipping, logistics and marine, operating 300 offices in more than 40 countries.

To sustain momentum and growth, senior management wanted to communicate how GAC functions as an integral part of its customers’ businesses – at both a strategic and an operational level.

To achieve this, CBC developed an entirely new brand communications platform and graphical identity.

Learn more about:

How to build a global B2B brand
Ensuring brand consistency across borders
Aligning internal culture behind a brand

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GAC

A brand on the move

Key deliverables

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