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Case

GEA

Engineering a more global image

Summary

GEA Process Engineering is known as a world leader in the development of liquid and powder process engineering plants for the food, pharmaceutical and chemical industries.

As a truly global organisation with thousands of employees and customers in virtually every market, the challenge for GEA was how to combine cross-market appeal with cross-border efficiency.

“CBC has the experience we were looking for. They are strong on strategy, easy to work with and price competitive. They are particularly good at transforming complex business-to-business problems into bright, creative solutions.”

Henrik Bertelsen,
International Marketing Manager

GEA Process Engineering and Biomedical research | Engineering a more global image | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency

Key deliverables

Creative concepts
Lead generation
Sales and distributor support
Aftermarket campaigns
Sales literature and presentations
Awareness and demand creation
Nurturing activities
Product launches

CBC supported GEA with a comprehensive internal and external communications platform that united and elevated their global brand profile. GEA now spoke directly to relevant segments highlighting the company’s responsiveness to customers and a deep understanding of their problems.

GEA Process Engineering and Biomedical research | A series of ads in international publications conveyed how the powder produced on GEA technology and know-how forms the foundation of highly recognisable products used all over the world | CBC

Engineering a

global image

Engineering a

global image

GEA Niro is the world’s largest producer of industrial drying equipment for process industry businesses. After years of engineering a global customer base, GEA Niro was present in more than 50 nations.

As is the case for many B2B companies, GEA Niro faced a high cost of catering to local idiosyncrasies in each market. The challenge for CBC was to combine cross-market appeal with cross-border efficiency.

Learn more about:

The B2B buying process
Cross-border marketing efficiency
Creative B2B product launch concepts

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GEA

Engineering a more global image

Key deliverables

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