All work
Case

GEA

Engineering a more global image

Summary

GEA Process Engineering is known as a world leader in the development of liquid and powder process engineering plants for the food, pharmaceutical and chemical industries.

As a truly global organisation with thousands of employees and customers in virtually every market, the challenge for GEA was how to combine cross-market appeal with cross-border efficiency.

GEA Biomedical research
GEA Biomedical research

Key deliverables

  • Creative concepts
  • Lead generation
  • Sales and distributor support
  • Aftermarket campaigns
  • Sales literature and presentations
  • Awareness and demand creation
  • Nurturing activities
  • Product launches
CBC
CBC

CBC supported GEA with a comprehensive internal and external communications platform that united and elevated their global brand profile. GEA now spoke directly to relevant segments highlighting the company’s responsiveness to customers and a deep understanding of their problems.

CBC
CBC

A series of ads in international publications conveyed how the powder produced on GEA technology and know-how forms the foundation of highly recognisable products used all over the world.

CBC
CBC