GM have always been highly successful in supplying the labelling market through their OEM go-to-market strategy. However, with its ambitious growth targets the company realized their sales needed to be more balanced between OEM and direct to print houses. This required a new focus on building longer-term relationships with multiple key customers. To help achieve this, the company turned to CBC to develop a stronger, modern and more unified brand including messaging, identity, communication platform and a new corporate website.
For over 40 years, GM has engineered best-in-class solutions for the self-adhesive label converting, finishing and flexible packaging industry. Machines that are faster, smarter, tougher, and easier to use – all backed by peerless service and support. Since they began, this family-run company has pursued a single-minded mission: to deliver better value for label printer and OEM customers than any other provider by putting customer revenue first; focussing on the benefits; helping customers stay ahead; maximizing specs while minimizing space requirements; and protecting uptime all the time.
- A global player in the labelling market
- Revenue doubled in past 6 years
- 140 employees worldwide
- Headquartered in Birkerød with a subsidiary in the US