Huntsman Advanced Materials, a division of the global Huntsman Corporation, needed to create a distinct identity with clearer value propositions and engaging communications that expressed its newly formed strategic vision. CBC created the ‘Made Possible’ platform, highlighting how the company is an enabler for innovation that brings its customers’ ideas, potential, and products to life.
About Huntsman Advanced Materials
Huntsman Advanced Materials is a leading provider of advanced epoxy, acrylic, and polyurethane-based polymer products. Serving many of the world’s foremost businesses across virtually every industry, the organisation enables greater innovation, performance, and sustainability to address global engineering challenges and contribute towards a better quality of life.