Accelerating brand effectiveness

Nanion has grown rapidly over the past two decades, leveraging their outstanding reputation for making and supplying excellent automated patch clamp solutions.

To keep pace with their rapid business growth and expanded capabilities, Nanion had experimented with evolutions of their brand identity but recognized the need to now partner with a B2B branding and communications specialist to better reflect their status today as pioneering leaders in their field – positioning themselves more clearly and consistently as invaluable research accelerators for all the types of client they support.

Having listened carefully to Nanion’s needs, interviewed several of their customers across global key markets, studied their brand situation and prioritized their requirements, CBC prepared a strategic brand and communication development plan.

The first stage of our involvement updated and sharpened their brand strategy by revisiting their brand promise, value proposition and key messaging. We evolved their brand identity with a logo and CVI, designed a more contemporary and ownable layout style, created a distinct and compelling tone of voice, and developed a brand communications concept crystalized in their new tagline: Accelerate your research.

As part of our brand activation plan, we also created a new website UX and completed the website development while developing brand guidelines to ensure greater alignment and consistency in all their brand messaging, and across all communication touchpoints going forward.