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Case

Novo Nordisk Pharmatech

Rebranding a strategic business unit

Summary

For 37 years, Novo Nordisk Pharmatech was an independent company known as FeF Chemicals. The business was acquired by Novo Nordisk in 1986 and over the years that followed, FeF Chemicals quickly evolved into a pharmaceutical specialist.

Management decided that the business would have further potential under the strength of the Novo Nordisk group name. As a result, a major rebranding project was initiated with CBC to develop a new identity and creative platform for internal and external channels.

CBC
CBC

Key deliverables

  • Customer insights
  • Brand communications concepts
  • Internal communications
  • Exhibition stands
  • Value proposition development
  • Corporate design guides
  • Web design and development
  • Advertising and email
CBC
CBC

CBC created a strong value proposition and identity under the concept ‘Excellence. Multiplied.’. This conveyed the company’s dedication to quality across hundreds of products as well as the purity and precision of its processes.

CBC
CBC

As a central marketing piece, a new website was created from scratch, from structure, content plans and wireframes through to content production, technical implementation and testing.

CBC
CBC

An internal launch campaign was developed to help staff understand the thinking and strategy behind the rebranding process through a series of engagement activities.

Novo nordisk pharmatech trade show
Novo nordisk pharmatech trade show

The visual identity and messaging transitioned perfectly to a trade show environment.

“The new brand has helped us to own the market position we desired, achieve significant revenue and profit growth, and attract top talent to the organisation.”
Rasmus Hother le Fevre,
Managing Director
Rebranding a
strategic Novo Nordisk
business unit
Rebranding a
strategic Novo Nordisk
business unit

Novo Nordisk Pharmatech is a business unit within the Novo Nordisk group and a leading global supplier of high-quality pharma ingredients.

It was originally an independent company known as FeF Chemicals, established in 1949 and acquired by Novo Nordisk in 1986.

As FeF Chemicals evolved, management decided to bring in CBC for a major rebranding project to develop a new company name, identity and creative platform for internal and external communications channels.

Learn more about:

  • Rebranding your company
  • Repositioning for future growth
  • Creating a new brand identity
CBC
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