Rebranding a strategic business unit

CBC created a strong value proposition and identity under the concept ‘Excellence. Multiplied.’. This conveyed the company’s dedication to quality across hundreds of products as well as the purity and precision of its processes.

As a central marketing piece, a new website was created from scratch, from structure, content plans and wireframes through to content production, technical implementation and testing.

An internal launch campaign was developed to help staff understand the thinking and strategy behind the rebranding process through a series of engagement activities.

The visual identity and messaging transitioned perfectly to a trade show environment.