All work
Case

Novo Nordisk Pharmatech

Rebranding a strategic business unit

Summary

For 37 years, Novo Nordisk Pharmatech was an independent company known as FeF Chemicals. The business was acquired by Novo Nordisk in 1986 and over the years that followed, FeF Chemicals quickly evolved into a pharmaceutical specialist.

Management decided that the business would have further potential under the strength of the Novo Nordisk group name. As a result, a major rebranding project was initiated with CBC to develop a new identity and creative platform for internal and external channels.

Novo Nordisk Pharmatech | Rebranding a strategic business unit | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Novo Nordisk Pharmatech | Rebranding a strategic business unit | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency

Key deliverables

  • Customer insights
  • Brand communications concepts
  • Internal communications
  • Exhibition stands
  • Value proposition development
  • Corporate design guides
  • Web design and development
  • Advertising and email
Novo Nordisk Pharmatech |CBC created a strong value proposition and identity under the concept 'Excellence. Multiplied.'. This conveyed the company’s dedication to quality across hundreds of products as well as the purity and precision of its processes
Novo Nordisk Pharmatech |CBC created a strong value proposition and identity under the concept 'Excellence. Multiplied.'. This conveyed the company’s dedication to quality across hundreds of products as well as the purity and precision of its processes

CBC created a strong value proposition and identity under the concept ‘Excellence. Multiplied.’. This conveyed the company’s dedication to quality across hundreds of products as well as the purity and precision of its processes.

Novo Nordisk Pharmatech | As a central marketing piece, a new website was created from scratch, from structure, content plans and wireframes through to content production, technical implementation and testing | CBC
Novo Nordisk Pharmatech | As a central marketing piece, a new website was created from scratch, from structure, content plans and wireframes through to content production, technical implementation and testing | CBC

As a central marketing piece, a new website was created from scratch, from structure, content plans and wireframes through to content production, technical implementation and testing.

Novo Nordisk Pharmatech | An internal launch campaign was developed to help staff understand the thinking and strategy behind the rebranding process through a series of engagement activities | CBC
Novo Nordisk Pharmatech | An internal launch campaign was developed to help staff understand the thinking and strategy behind the rebranding process through a series of engagement activities | CBC

An internal launch campaign was developed to help staff understand the thinking and strategy behind the rebranding process through a series of engagement activities.

Novo Nordisk Pharmatech | The visual identity and messaging transitioned perfectly to a trade show environment | CBC
Novo Nordisk Pharmatech | The visual identity and messaging transitioned perfectly to a trade show environment | CBC

The visual identity and messaging transitioned perfectly to a trade show environment.