Several years after purchasing Carsoe, Solix acquired Intech to create a powerhouse in tray denesting and handling to serve food producers worldwide. The move consolidated all food-related activities from both companies within Intech, with the exception of seafood processing, which remained a part of Carsoe.
To leverage the combined strength of two brands that previously competed with each other, the new owners and management determined that renaming Intech was the best long term solution to encompass both strong product lines.
CBC became part of the renaming and rebranding process early on. Working with a joint team from both companies’ food divisions, we gathered customer insights to inform the new company’s competitive positioning strategy, then created an original company name and logo, implemented these across a new CVI, and aligned sales and marketing activities to support the launch.
QUPAQ is the world leader in tray denesting and handling solutions for food producers. Formed by the successful consolidation of Intech and Carsoe’s food handling activities, the Danish company markets the electric INTRAY line, the world’s most advanced denesting technology for high-volume producers, and the pneumatic ANYTRAY line, the world’s leading best-value solution. QUPAQ is owned by Solix.