As the world’s largest independent aerospace parts distributor, Satair supplies more than 50,000 parts to aircraft operators and manufacturers. Like many B2B multinationals, Satair started facing fierce competition from cheaper rivals and greater demand for added value from customers. Having acquired a number of new companies, it was also time to unify Satair under a single brand. Satair turned to CBC to help make the brand soar.
- Customer insights
- Creative concepts
- Corporate and product branding
- Nurturing activities
- Exhibition stands
- Annual reports
- Value proposition development
- Corporate visual identity
- Lead generation
- Internal communications
- Print ads and direct mails
- Sales literature and presentations
As the world’s largest independent aerospace parts distributor, Satair started facing fierce competition from cheaper rivals and greater demand for added value from customers.
To ensure its future success, Satair realised that external expertise in corporate brand positioning was crucial for its business to soar long-term.
The Satair brand had to be visible and relevant to all stakeholders in the global aviation market, which is why Satair invited CBC on its branding journey.
Learn more about:
- Rebranding your company
- Repositioning for future growth
- Creating a new brand identity