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Satair

Raising a corporate profile

Summary

As the world’s largest independent aerospace parts distributor, Satair supplies more than 50,000 parts to aircraft operators and manufacturers. Like many B2B multinationals, Satair started facing fierce competition from cheaper rivals and greater demand for added value from customers. Having acquired a number of new companies, it was also time to unify Satair under a single brand. Satair turned to CBC to help make the brand soar.

Awards

Key deliverables

Customer insights
Creative concepts
Corporate and product branding
Nurturing activities
Exhibition stands
Annual reports
Value proposition development
Corporate visual identity
Lead generation
Internal communications
Print ads and direct mails
Sales literature and presentations

“We needed to send a strong signal to the market explaining the value Satair adds over and above simply delivering parts.”

John Stær,
CEO

Raising a

corporate profile

Raising a
corporate
profile

As the world’s largest independent aerospace parts distributor, Satair started facing fierce competition from cheaper rivals and greater demand for added value from customers.

To ensure its future success, Satair realised that external expertise in corporate brand positioning was crucial for its business to soar long-term.

The Satair brand had to be visible and relevant to all stakeholders in the global aviation market, which is why Satair invited CBC on its branding journey.

Learn more about:

Rebranding your company
Repositioning for future growth
Creating a new brand identity

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Satair

Raising a corporate profile

Key deliverables

Huntsman Advanced Materials

Terma

Danfoss