Faced with a saturated market in Scandinavia, Schilling’s growth needed to come from further afield. As the brand was relatively unknown outside the region, CBC devised and created a complete global brand strategy to change this situation, aligning with Schilling’s five-year plan to change market perception of the company from an IT supplier to a business solutions partner.
About Schilling Publishing
Schilling is the Nordic region’s leading provider of specialised software solutions for publishers. The business helps publishers of audio, digital, and print content organise, shape, and streamline every step of the publishing workflow so that the customer’s business works faster and more efficiently to harvest greater profits.