All work

Terma

Reflecting excellence online

Terma | Reflecting excellence online | allies in innovation campaign | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Terma | Reflecting excellence online | allies in innovation campaign | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Summary

Terma A/S is Denmark’s foremost aerospace, defence, and security company. Dealing with large governmental projects, the company’s central marketing and communications channel is its corporate website. For Terma it is crucial that the company’s website reflects and demonstrates its capacity for excellence.

CBC created an award-winning new website, based on the “Allies in Innovation” concept that CBC also developed, to promote engagement through stronger, customer-oriented content and opportunities to interact.

Awards
Terma | The website was easy to use, despite the depth of information it contained, and helped to change perceptions of the business as relatively small and Danish | CBC
Terma | The website was easy to use, despite the depth of information it contained, and helped to change perceptions of the business as relatively small and Danish | CBC

The website was easy to use, despite the depth of information it contained, and helped to change perceptions of the business as relatively small and Danish.

Terma | Underpinning the design and customer-focused functionality was the guiding brand concept “Allies in Innovation”, developed by CBC
Terma | Underpinning the design and customer-focused functionality was the guiding brand concept “Allies in Innovation”, developed by CBC

Underpinning the design and customer-focused functionality was the guiding brand concept “Allies in Innovation”, developed by CBC.

Key deliverables

  • Market and customer insights
  • Brand communications platform
  • Web design and development
  • CSR reports
  • Product literature
  • Brand positioning
  • Corporate branding and PowerPoint
  • Annual reports
  • Profile brochures
  • Exhibition designs
Terma | Underpinning the design and customer-focused functionality was the guiding brand concept “Allies in Innovation”, developed by CBC
Terma | Underpinning the design and customer-focused functionality was the guiding brand concept “Allies in Innovation”, developed by CBC
Terma | The concept was built on the premise that creating customer value is not just about strong engineering skills, it’s about being able to apply these skills in the context of a specific customer’s needs | CBC
Terma | The concept was built on the premise that creating customer value is not just about strong engineering skills, it’s about being able to apply these skills in the context of a specific customer’s needs | CBC

The concept was built on the premise that creating customer value is not just about strong engineering skills, it’s about being able to apply these skills in the context of a specific customer’s needs.

Terma | Since the website was completed, CBC has supported Terma with a series of other projects, such as product launch campaigns and the company’s annual reports | CBC
Terma | Since the website was completed, CBC has supported Terma with a series of other projects, such as product launch campaigns and the company’s annual reports | CBC

Since the website was completed, CBC has supported Terma with a series of other projects, such as product launch campaigns and the company’s annual reports.

“This website reflects the modern Terma organisation and where we want to go as a business. Importantly, the site also communicates what Terma stands for at a deeper level.”
Jørn Henrik Levy Rasmussen,
Vice President
Re-branding for
international impact
Re-branding
for
international
impact

Terma A/S is Denmark’s foremost aerospace, defence and security company. But at an international level, Terma was viewed as relatively small and the brand lacked visibility in some key markets.

Modernising the brand around a clear value proposition and strong identity was CBC’s focus in a complete rebranding process aimed at presenting Terma as a company at the leading edge of engineering innovation.

Learn more about:

  • Value proposition design
  • Developing the big idea for your brand
  • Building a successful digital presence
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