All work
Case

Wrist Ship Supply

Defining a corporate image

Summary

Wrist Ship Supply, part of the Wrist Group, provides general ship supply services in ports worldwide.

Wrist is known across the global maritime industry as a leader in ship supplies. As the company continued to grow, it needed a more clearly defined corporate image and creative platform that would act as a foundation for internal and external communication activities for years to come.

Awards
“The creative work behind the campaign developed by Cross-Border Communications was based very astutely on our market situation and plans for future growth. We feel that it sends exactly the right targeted message in a succinct and memorable way.”
Kim Weidemann,
Managing Director
Wrist Ship Supply | Defining a corporate image | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Wrist Ship Supply | Defining a corporate image | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency

Key deliverables

  • Market and customer insights
  • Brand communications concept
  • Value proposition development
  • Visual design and identity guide
  • Awareness and demand creation
  • Internal launch campaign
  • Print ads and direct mail
  • Lead generation and nurturing
  • Web design
Wrist Ship Supply | Under the theme, Just Say When, and a strikingly original visual approach, Wrist was able to convey that customers could get as much of whatever they wanted, whenever and wherever they needed it | CBC
Wrist Ship Supply | Under the theme, Just Say When, and a strikingly original visual approach, Wrist was able to convey that customers could get as much of whatever they wanted, whenever and wherever they needed it | CBC

Under the theme, Just Say When, and a strikingly original visual approach, Wrist was able to convey that customers could get as much of whatever they wanted, whenever and wherever they needed it.

Wrist Ship Supply | CBC created a unique visual effect that gave the impression of a ship sailing on a sea of products typically needed by Wrist customers | CBC

CBC created a unique visual effect that gave the impression of a ship sailing on a sea of products typically needed by Wrist customers.

Wrist Ship Supply | CBC created a unique visual effect that gave the impression of a ship sailing on a sea of products typically needed by Wrist customers | CBC
Wrist Ship Supply | CBC created a unique visual effect that gave the impression of a ship sailing on a sea of products typically needed by Wrist customers
Wrist Ship Supply | CBC created a unique visual effect that gave the impression of a ship sailing on a sea of products typically needed by Wrist customers
Wrist Ship Supply | CBC also developed a new logo and brand identity that could carry the creative idea in a broad variety of formats

CBC also developed a new logo and brand identity that could carry the creative idea in a broad variety of formats.

Wrist Ship Supply | CBC also developed a new logo and brand identity that could carry the creative idea in a broad variety of formats
Building global
awareness in the
maritime industry
Building global
awareness in
the maritime
industry

Wrist supplies ship owners and ship management companies worldwide with provisions and stores. They also offer a growing range of services such as marine logistics and catering. To consolidate its position as a leader in ship supplies, Wrist was determined to raise market awareness through a corporate branding campaign.

Learn more about:

  • Development of creative corporate brand concepts
  • Building global brand awareness
  • Value proposition design
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