A leading provider of neural and sensory screening and diagnostic solutions, Natus was experiencing decreasing demand for its after-sales services. Too many customers were for example failing to order annual calibrations (the adjustments needed to optimize equipment accuracy). When they did order calibrations, too many chose third-party suppliers. This of course affected service revenues. It also risked compromising the accuracy of Natus equipment, as only Natus technicians have the certified expertise and ongoing training needed to ensure optimum accuracy.
Natus turned to CBC to reinvigorate the company’s services business with a fresh branding concept, visual identity and core messaging.
Natus is one of the world’s leading developers of equipment and solutions to screen, monitor, diagnose and treat disorders affecting the brain, neural pathways and eight sensory nervous systems. Its extensive services offering includes equipment calibration, as well as an industry-leading education and training program. Headquartered in the US and with global operations, Natus is built on a healthcare heritage going back more than 85 years.