Huntsman Advanced Materials enjoys a strong market position; however, the company knew that inbound marketing could open the door to drive more – and more qualitative – leads. With CBC, the company developed digital lead generation campaigns for the Wind, Marine, and Outdoor sectors and the Aerospace sector that drew in hundreds of leads and live attendees to sector-specific webinars.
About Huntsman Advanced Materials
Huntsman Advanced Materials, a division of the Huntsman Corporation, is a leading provider of advanced epoxy, acrylic, and polyurethane-based polymer products. Serving many of the world’s foremost businesses across virtually every industry, the organisation enables greater innovation, performance, and sustainability to address global engineering challenges and contribute towards a better quality of life.