All Insights

Marketing campaigns

Illustration of an iceberg in the ocean, with only a small part visible above the water while most of it lies beneath the surface, symbolising how campaign success depends on strategy and positioning rather than execution alone.
Strategy

Why some campaigns are forgotten before they even launch
Graphic with an orange background showing various reaction icons from LinkedIn, including thumbs up, clapping hands, heart, and a light bulb with the label ‘Insightful’.”
Branding

Why creativity is your most strategic B2B advantage
Drawing in grey and orange colours depicting social media icons and symbols and a man in the middle with a megaphone.
Marketing campaigns

Five B2B tips to boost your LinkedIn campaign results
B2B Global marketing | CBC | Cross-Border Communications | portrait of account manager Henrik Jørgensen
Marketing campaigns

B2B campaign planning: do the work before doing “the work”
A colorful, twisted Rubik’s Cube symbolizing the complexity and creativity involved in building a strong B2B brand identity.
Strategy

Standing out and staying ahead with creativity in B2B branding
Illustration of a businesswoman analyzing data and communicating with different stakeholders, representing the complexity of B2B buying centres and decision-making processes.
Strategy

Understanding B2B buying centres: hard work with big rewards
Is the ‘60/40 brand-sales formula’ still relevant for B2B growth? | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Branding

Is the ‘60/40 brand-sales formula’ still relevant for B2B growth?
B2B Global marketing | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Strategy

Conquer the world of B2B marketing—in under 20 pages